Honing in on new audience segments.
UNLOCK NEW AUDIENCE SEGMENTS AND DRIVE IN-STORE SALES FOR SLIMFAST’S READY-TO-DRINK SHAKES.
1) SlimFast’s audience regularly used Facebook and Instagram for decision making.
2) SlimFast had three unique digital audiences.
We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers. We worked with Facebook, Instagram and Oracle’s Datalogix to design target segments around these audiences. We created digital campaigns, matched with a test and measure approach against key KPIs (e.g. total sales and sales lift at a household level), that let us refine our strategy in real time.
In household product benchmarks.
In sales per household.