Ensuring brand visibility.
DEVELOP A DISTRIBUTION STRATEGY TO INCREASE SITE TRAFFIC, ENSURE BRAND CONSISTENCY, CONTROL, AND VISIBILITY ACROSS HOW ITS LOCAL DEALERS PROMOTE KOHLER PRODUCTS.
Using our research and local intelligence data, we designed creative templates and a uniform brand strategy. We integrated the templates and strategy into a website program, which was adopted by over 90% of Kohler distributers. This let Kohler capture leads and gain control of its branding on a local level.
Of Kohler website page visits.
Clicks to dealer sites.