Our Human Resources team works incredibly hard every month to provide our employees with the work place environment, resources and support they deserve. Take a look at the May initiatives and learning opportunities they provided to our employees.
MEDIA CONSUMPTION IN THE COVID ERA
COVID has impacted every facet of our lives, including how we consume TV. ENGINE Media Solutions reveals what Americans are watching, which services are most popular, and how they feel about ad-supported subscriptions with findings from a survey conducted by ENGINE Insights.
The survey found that on an average weekday, Americans watch 6.2 hours a day and that rises to 6.8 hours on the weekend. Gen Z watches the least amount of TV – 4.8 hours a day during the week and 5.5 hours on the weekend. Also, Americans reported watching more comedy programming in the past month (54%) compared to drama at 46%.
Interestingly, when Americans were asked to name the devices they use to stream and/or watch TV – Smart TVs came out on top at 39%, with Cable TV following at 35%, and Roku in third at 27%. When asked about advertising shown during TV programming they stream for free, and the number of ads they consider to be acceptable during a 60-minute show, 25% said 6-10 ads.
Take a look at all the findings in the infographic below.
New York, March 30th, 2021 – ENGINE, a global full-service media and marketing services company, announced today it has signed Credible as a client. Credible (credible.com) is a leading consumer finance marketplace that enables consumers to compare instant, accurate prequalified rates from multiple financial institutions for mortgages, student loans and personal loans.
In recognition of International Women’s Day, the ENGINE Insights CARAVAN® team conducted a survey to discover Americans’ views on how well they think brands, the media and advertising are doing in their representation of women. The survey also asked participants about what they see as the biggest challenges women face in the workplace – and about the benefits of working from home due to COVID-19.