Data collection and monetization is a billion-dollar industry, and it’s only expected to grow. In fact, according to some reports, the big data industry is forecasted to be worth just under $300Bn by 2023. For many data monetization companies this is a dream. But what about the individual’s whose data is being collected and monetized? How do they feel?
ENGINE has been nominated for four 2019 Clio Entertainment Awards for its work on HBO’s “The Sopranos – Nicknames” campaign! The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate – television networks, brands and celebrities alike wanted in on a Soprano nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin and Laura Dern, just to name a few! In total, it garnered over 3 million impressions.