ENGINE, a full-service media and marketing services company, today announced that research industry veteran, David Albert, has been appointed Managing Director of ENGINE Insights, its research and data services company. He is charged with leading the North American business advisory and development teams, who work closely with their clients, designing research programs and turning insights into action that drive their businesses forward. David Albert reports directly to Don Simons, CEO, ENGINE Insights North America.
ENGINE has been nominated for four 2019 Clio Entertainment Awards for its work on HBO’s “The Sopranos – Nicknames” campaign! The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate – television networks, brands and celebrities alike wanted in on a Soprano nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin and Laura Dern, just to name a few! In total, it garnered over 3 million impressions.