The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?
The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.
Cassandra, ENGINE’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”
Yesterday, our colleagues in the US were awarded the prestigious Webby award for their work with HBO in the social category “Best Overall Social Presence – Media/Entertainment 2020.” The Webbys honor the best of the internet and recognize the year’s greatest, and most important, digital projects. Check out the winning work here.
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.
In our previous post on sampling best practices, we mentioned weighting is sometimes an option to bring sample imbalances in line under certain circumstances. While data is typically weighted to match sample specifications that are not achieved naturally, weighting is NOT a replacement for appropriate sampling.
As Insights professionals who manage tracking programs, at some point we’ll be asked “Are those changes true changes in consumer behaviors and perceptions?” That is when we want to be confident that changes in tracking results reflect shifts in the market, not sample inconsistencies! Start your project on the right path, and stay on track, by following these best practices for sample management.
In celebration of Earth Day turning 50 on April 22nd, ENGINE Insights surveyed Americans about their plans to participate in virtual Earth Day activities in the age of COVID-19, and the impact the pandemic has had not only on their daily activities – but also their thoughts about protecting the earth.
The PMP will enable the Ad Council to rapidly distribute new creative assets, optimize performance, refine audience targeting and control for certain key variables. The Trade Desk is donating their tech platform and Cadreon is donating in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Additionally, media partners that have donated inventory so far include: InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX (a Division of ENGINE Group) and Kargo.