The Sopranos first aired in January or 1999. In celebration of the series’ 20th anniversary, HBO wanted to bring The Sopranos back into the cultural spotlight.
Our content division developed a social stunt to re-contextualize the series into a modern cultural language.
The stunt started by building hype. We delivered baked ziti to micro-influencers throughout New York City, defined Italian-American slang on social media and shared posts highlighting iconic lead Tony Soprano. Once hyped, our Content division delivered the Twitter stunt—@HBO sending its followers custom, Sopranos-inspired mob nicknames.
Our viral Twitter stunt received:
Coverage from Fast Company, The Daily Mail, Ad Age, BuzzFeed and more…
Celebrity participation from Hamilton’s Lin-Manuel Miranda to American Journalist Jake Tapper.
Interested in partnering with us?
We love a challenge big or small, local or global. So don’t hestiate to reach out.