Slimfast

Honing in on new audience segments

SHAKE UP YOUR BUSINESS

CHALLENGE

Unlock new audience segments and drive in-store sales for Slimfast’s ready-to-drink shakes.

SOLUTION

Our data revealed two things:

 

  1. SlimFast’s audience regularly used Facebook and Instagram for decision making.
  2. SlimFast had three unique digital audiences.

We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers. We worked with Facebook, Instagram and Oracle’s Datalogix to design target segments around these audiences. We created digital campaigns, matched with a test and measure approach against key KPIs (e.g. total sales and sales lift at a household level), that let us refine our strategy in real time.

IMPACT:

2x-4x LIFT

in household product benchmarks

2x-4x increase

in sales per household

Interested in partnering with us?

We love a challenge big or small, local or global. So don’t hestiate to reach out.

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