CHALLENGE
Unlock new audience segments and drive in-store sales for Slimfast’s ready-to-drink shakes.
SOLUTION
Our data revealed two things:
- SlimFast’s audience regularly used Facebook and Instagram for decision making.
- SlimFast had three unique digital audiences.
We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers. We worked with Facebook, Instagram and Oracle’s Datalogix to design target segments around these audiences. We created digital campaigns, matched with a test and measure approach against key KPIs (e.g. total sales and sales lift at a household level), that let us refine our strategy in real time.
IMPACT:
2x-4x
LIFT
in household product benchmarks
2x-4x
increase
in sales per household
Interested in partnering with us?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
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