CHALLENGE
Make San Pellegrino relevant amongst foodies in the United States.
SOLUTION
ENGINE Insights’ data unveiled where San Pellegrino’s prospective audience was spending their time and who they were following.
With this in mind, the ENGINE Agency team created an array of branded content—from banner ads and recipe micro-sites, to gifs and social post. We teamed up with celebrity chefs to create YouTube videos with San Pellegrino branded content.
IMPACT
The campaign quickly gained:
7X
the average engagement rate
340K+
impressions
150K+
views
media
coverage
by the Hollywood Reporter, Entertainment Tonight, and more
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