HBO: Night of Too Many Stars

A night of too many memories

WORK WITH US

CHALLENGE

Raise awareness of HBO’s Night of Too Many Stars—a live fundraiser hosted by Jon Stewart, featuring 22 Hollywood stars—raising money for Next for Autism.

SOLUTION

Our proprietary data revealed two truths.

 

  1. In terms of social media, HBO’s target audience was primary on Facebook, and
  2. HBO’s target audience loved cute animal videos 

Building off of the data provided by ENGINE Insights, ENGINE Agency developed a foolproof strategy with seamless execution. The night of the fundraiser, our content division broadcast a 30-minute-long Facebook Live event in which we had Night of Too Many Stars host, Jon Stewart, play with over a dozen puppies while kicking off donations and explaining the importance of Autism awareness.

IMPACT

Our work quickly gained:

1.64M views

2.1k+ Shares

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