CHALLENGE
Reframe eyewear as fashion to increase sales for EYEBUYDIRECT.
SOLUTION
Our data revealed that millennials express their personality through fashion.
Additionally, Millennials will buy multiple items of clothing, shoes and accessories, but only one pair of prescription glasses.
Based on EyeBuyDirect’s low price point, we created a highly-personalized campaign to influence Millennials to buy multiple pairs of eyeglasses. We created over 500 assets—from short films and paid social content to banner ads. We used conversion and attribution data to optimize distribution, delivering the right message to the right person in the right place and format.
IMPACT
434%
increase
in site traffic
77%
increase
in video completion rates
118%
increase
in ROAS
33%
increase
in ROI
Interested in partnering with us?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
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