Ebay: Social Incubator



Reveal the best social platform for eBAY while increaseing engagement amongst millennials.


Data revealed that, while Millennials are likely to engage with nostalgic pop culture content, they feel more comfortable engaging with brands that consistently publish content.

We developed a year-long, always-optimizing content and distribution strategy. For 365 days, our team worked around the clock to develop over 3,250 pop culture content pieces—from simple gifs to mini-docuseries and holiday videos.

We distributed the content via eBay’s 14 emerging social platforms and developed a social incubator, determining which of the 16 platforms could drive the most sales.



overall impressions across 14 social channels

49% increase

in overall engagement

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