We developed a year-long, always-optimizing content and distribution strategy. For 365 days, our team worked around the clock to develop over 3,250 pop culture content pieces—from simple gifs to mini-docuseries and holiday videos.
We distributed the content via eBay’s 14 emerging social platforms and developed a social incubator, determining which of the 16 platforms could drive the most sales.
overall impressions across 14 social channels
in overall engagement
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