Lay’s: Do Us A Flavor

Double (dipping) competition submissions.

DO YOURSELF A FLAVOR

CHALLENGE

Double the number of submissions for Lay’s “Do Us A Flavor” competition from 3.8M to 7.6M.

SOLUTION

Lay’s data revealed that most of their audience was on social and that in previous years, contestants had difficulty thinking of submissions. Our data showed that consumers respond well to new twists on familiar marketing formats, as well as personalized content.  

We created a jingle, with a unique twist of talking food, to show contestants how easy it was to submit. We leveraged social listening to join DUAF conversations and create personalized, unique micro-jingles based on consumer social posts, using behavior data to distribute the jingles in real-time.

IMPACT

Doubled submissions 
in less than 4-weeks

12Million+ YouTube Views

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