CHICK-FIL-A

CTR vs CPC

WORK WITH US

CHALLENGE

Increase Chick-Fil-A’s click-through-rate while keeping cost-per-click at less than $3.

SOLUTION

We used a combination of our data, Chick-Fil-A’s data, and our own automated paid search platform to build non-branded AdWords campaigns unique to each store location.

We customized campaigns based on population and individual store hours, prioritizing high-bid adjustments for mobile, since mobile audience generally search for local services.

IMPACT

surpassed
CTR Goal

by 300%

AVERAGED $0.86 CPC.

That’s $2.14 under the CPC goal.

Interested in partnering with us?

We love a challenge big or small, local or global. So don’t hestiate to reach out.

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