Casey Lewis Joins Cassandra as Director and Managing Editor of the Cassandra Report®

NEW YORK, January 25th, 2022 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, today announced the appointment of experienced writer, editor, and trend spotter Casey Lewis, as a Director and Managing Editor of the Cassandra Report®, which provides clients with exclusive insights and intelligence to better understand how youth culture is evolving. In this newly created role, she reports to Chanon Cook, VP, Cassandra.

Lewis is a former editor at Teen Vogue, New York Magazine, and MTV. She also co-founded Clover Letter, a newsletter and online community that reached more than 200,000 teenage girls daily. Clover was acquired by Viacom division Awesomeness in 2018 and Lewis stayed on as VP-editorial of the publication. Most recently, she consulted with startups, media companies, and Big Tech to help them reach the Gen Z audience more effectively.

“We are thrilled to have Casey joining the Cassandra team here at ENGINE,” said Kathy Sheehan, SVP, Cassandra. “Her experience as a writer, editor and trend spotter makes her a perfect addition to our team. As we continue to evolve the Cassandra Report® to be the indispensable source for clients to understand how culture is evolving, Casey’s in-depth knowledge of the youth space will be invaluable to helping our clients further their understanding of Gen Zs—and prepare for the next generation (Alpha).”

Lewis will also have editorial oversight of The Cassandra Daily, a complimentary newsletter for prospects. The daily newsletter highlights key cultural trends and social happenings of the moment.

“I am excited to be joining Cassandra at this particular time, as youth culture has never been more important. It’s imperative that our clients (and readers) understand both the minds and hearts of these young consumers in order to make the best strategic decisions for their brands now – and in the future,” said Lewis.

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ABOUT CASSANDRA

We empower companies to See Tomorrow® through trend forecasting, research, brand strategy, and consulting services that drive innovation and build deeper engagement with youth. Cassandra is an insights and cultural strategy group within ENGINE, a global, full-service media and marketing services company. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra is the foremost authority on Millennials and Generation Z. Membership includes a 12-month engagement with our insights platform where you will have access to the leading syndicated study of the behaviors, mindsets, and preferences of young consumers as well as cross-industry examples and implications to inspire your brand. To learn more about the Cassandra Report® and the benefits of becoming a Cassandra client, please contact us.

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ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

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