2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
Who doesn’t like a good top 10 list? Happy reading and happy holidays!
MediaPost – Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated (April 1st)
American Marketing Association – “Marketing News” COVID Concern Across Demographics Beginning to Converge (April 23rd)
State of Digital Publishing -What do publishers need to know about CTV? (July 27th)
Adweek –ENGINE Jump Starts Visitation to Aruba (August 10th)
AdExchanger – Big Publishers Can Monetize Each Browser. Everyone Else Must Make Hard Choices. (November 6th)
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.
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