ENGINE Insights Summer Vacation Survey Finds That…

41% of Americans Have Cancelled Their Summer Vacations

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.

The ENGINE Insights team conducted the survey to find out more about Americans’ summer vacation and travel plans. Had they changed them because of COVID? Would they still visit some of the most popular summer vacation family destinations that have reopened such as Disney World?

Find out what Americans are thinking via the ENGINE Insights survey findings below:

Have you cancelled or postponed your summer vacation due to COVID-19?

We asked: Have you cancelled or postponed your summer vacation due to COVID-19? 41 percent of respondents said yes, cancelled, 19 percent said yes, postponed, and 7 percent said no, i went/plan to go on a summer vacation

What modes of transportation will you use to travel to your summer vacation destination? 

We asked: What modes of transportation will you use to travel to your summer vacation destination? 83 percent of respondents said car, 22 percent said airplane, 2 percent said motorcycle

Has COVID-19 changed the way you plan to travel on your summer vacation?

We asked: Has COVID-19 changed the way you plan to travel on your summer vacation? 72 percent of respondents said no, 28 percent said yes

Do you plan to go to any of these destinations now that they have reopened?

We asked: Do you plan to go to any of these destinations now that they have reopened? 14 percent of respondents said Walt Disney World Resort in Orlando, FL, 12 percent said a Las Vegas Casino, and 9 percent said Universal Theme Park in Orlando, FL

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ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

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