ENGINE Insights Survey on LGBTQ Rights Reveals…

Majority of Americans Agree with the Recent Supreme Court Ruling Protecting LGBTQ Rights

This month is Pride Month, a time when the world celebrates the LGBTQ+ community and the many contributions they have made to society at large. It has also been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.

Find out what Americans are thinking via the ENGINE Insights survey findings below:

We asked: Do you agree with the Supreme Court ruling, that the landmark civil rights law also protects gay and transgender workers from workplace discrimination? 84 percent of respondents said yes, 16 percent said no
We asked: Do you think that the Supreme Court ruling, that the landmark civil rights law also protects gay and transgender workers from workplace discrimination, will make a lasting impact on the business world? 72 percent of respondents said yes, 28 percent said no
We asked: This is Lesbian, Gay, Bisexual, Transgender and Queer, LGBTQ, Pride Month - do you think it should be celebrated alongside the Black Lives Matter movement? 58 percent of respondents said yes, 42 said no
We asked: Do you feel that the LGBTQ+ community is accurately represented in media, entertainment and advertising? 53 percent of respondents said yes, 47 percent said no
We asked: Who do you feel is an inspiration for advocating for equality? The top responses were 1. Martin Luther King Jr. 2. Barack Obama 3. Ellen Degeneres

Methodology

This CARAVAN survey was conducted by ENGINE Insights among a sample of 1,004 adults 18 years of age and older. This online survey was live on June 1-3, 2020. Learn more about our Online CARAVAN® omnibus surveys here.

 

 

_____________

ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

_____________

Interested in partnering with us?

We love a challenge big or small, local or global. So don’t hestiate to reach out.

Follow us:  LinkedIn  |  Twitter  |  Facebook  |  Instagram