Life Interrupted

The Immediate Impact of COVID-19 on Gen Z and Millennials

COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering insights from identifying important data points and trends from the voice of the consumer to generational insights like this one that peel back the layers of isolation and illustrate the mindset of the youth.

These CASSANDRA Collective insights were gathered during this past week.

Life: Interrupted - Cassandra COVID19

At ENGINE, we are keeping the pulse of the people during the COVID-19 pandemic, and will be regularly checking in on our CASSANDRA teams insights into the youth of today & the leaders of tomorrow. Contact us at michael.corti@cassandra.co for more information, or to inquire about custom research or the full Special Edition collective findings.
We’re Cassandra

As cultural strategists and business intelligence experts, we anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.

For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by data-driven marketing powerhouse, Engine Group, our impact is greater than ever.

We Anticipate Industry Shifts

We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.

We See Tomorrow®

With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.

Written by the Cassandra team at ENGINE.

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ABOUT CASSANDRA

We empower Fortune 500 companies to See Tomorrow® through trend forecasting, research, brand strategy, and consulting services that drive innovation and build deeper engagement with youth. Cassandra is an insights and cultural strategy group within ENGINE, a global, full-service media and marketing and services company. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra is the foremost authority on Millennials and Generation Z. Membership includes a 12-month engagement with our insights platform where you will have access to the leading syndicated study of the behaviors, mindsets, and preferences of young consumers as well as cross-industry examples and implications to inspire your brand. To learn more about the Cassandra Report® and the benefits of becoming a Cassandra client, please contact us. https://cassandra.co 

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ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

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