The ENGINE Insights Women’s History Month Survey Says…

Survey Reveals Americans’ Opinions on Women’s Equality in the U.S., Workplace, and More

In celebration of Women’s History Month, the ENGINE Insights team conducted an online CARAVAN® OMNIBUS survey to discover Americans’ attitudes about the current state of women’s equality in society and the workplace. In addition, they were asked to name some of the most influential women today – and their favorite historical female figures.

 

What is the biggest challenge facing women in the workplace today?

We asked: What is the biggest challenge facing women in the workplace today? 40 percent of respondents answered equal pay, 26 percent said harassment, 9 percent said maternity/parental leave, and 9 percent said flexible work arrangements

 

Do you think women have equal rights to men today in the U.S.?

We asked: Do you think women have equal rights to men today in the U.S.? 51 percent of respondents said yes, 49 percent said no

 

Do you think we need a special month to honor women?

We asked: Do you think we need a special month to honor women? 46 percent of respondents said yes, 54 percent of respondents said no

Do you think a woman will be elected President of the United States in the NEXT 10 YEARS?

We asked: Do you think a woman will be elected President of the United States in the NEXT 10 YEARS? 71 percent of respondents said yes, 29 percent said no

 

If you could meet any LIVING influential or famous woman, whom would you choose?​

We asked: If you could meet any LIVING influential or famous woman, whom would you choose? 11 percent of respondents said Michelle Obama, 6 percent said Oprah Winfrey, 4 percent said Hillary Rodham Clinton

 

Who is your favorite HISTORICAL female figure?

We asked: Who is your favorite HISTORICAL female figure? 17 percent of respondents said Rosa Parks, 15 percent said Amelia Earhart, 15 percent said Harriet Tubman, and 11 percent said Eleanor Roosevelt

 

Do you consider yourself to be a feminist?

We asked: Do you consider yourself to be a feminist? 22 percent of respondents said yes, 63 percent said no

Methodology

This online CARAVAN® omnibus survey was conducted by ENGINE Insights between February 24-28, 2020. The survey sampled 2,008 adults comprising of 1,004 males and 1,004 females who are 18 years of age and older.

More about our CARAVAN surveys here.

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ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

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