ENGINE Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday
This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research, and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.
Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).
Check out all the survey findings below.
Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year?
Which of the following gifts would you most like to RECEIVE this Valentine’s Day?
Of the following gifts, which do you plan to GIVE this Valentine’s Day?
Which best describes your feelings about Valentine’s Day?
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.
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