The ENGINE Insights Valentine’s Day Survey Says…

ENGINE Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday

This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research, and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.

Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).

Check out all the survey findings below.

 

Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year? 

We asked: Which of the following dinner plans do you have to celebrate Valentine's Day this year? 40% of respondents said they plan to go out to eat, 12% at a fine dining establishment, 17% at a casual dining establishment, 7% at a fast food restaurant, 26% plan to dine in

Which of the following gifts would you most like to RECEIVE this Valentine’s Day?

We asked: Which of the following gifts would you most like to RECEIVE this Valentine's Day? 32% of respondents said chocolate, 22% said flowers, 22% said a personalized gift, and 17% said jewelry

Of the following gifts, which do you plan to GIVE this Valentine’s Day?

We asked: Which of the following gifts do you plan to GIVE this Valentine's Day? 28% of respondents said chocolate, 22% said a personalized gift, and 13% said jewelry

Which best describes your feelings about Valentine’s Day?

We asked: Which best describes your feelings about Valentine's Day? 33% of respondents said I love the excitement of Valentine's Day, so I don't mind seeing it everywhere, whereas 29% said Valentine's Day is too commercial, and the meaning of the day has been lost.

Methodology

This online omnibus CARAVAN® survey was conducted by ENGINE Insights between January 31-February 5, 2020. The survey sampled 2,008 adults comprising of 1,004 males and 1,004 females who are 18 years of age and older. Click here to learn more about CARAVAN®.

More about our CARAVAN surveys here.

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ABOUT ENGINE

ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.

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