The ENGINE Insights CARAVAN Super Bowl Survey Says…

In advance of Super Bowl LIV, the 54th Super Bowl and the 50th modern-era National Football League championship game, our team at Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover viewers’ attitudes, plans and activities surrounding this year’s Big Game.

  • Do viewers plan to attend a Super Bowl party?
  • Watch the commercials in advance online or wait for game time?
  • What do they enjoy most – the game, the commercials or the halftime show?

Find out the answers to these questions and more below!


Where do you plan to watch the Super Bowl this year?


Do you plan to watch the Super Bowl commercials online in advance of the game or wait to watch during the game?​


What is your favorite food to eat when watching the Super Bowl?


What is your favorite part of the Super Bowl?


Which social media channels do you plan to use for commenting during the Super Bowl?



This online omnibus CARAVAN® survey was conducted live by ENGINE Insights between January 22-24, 2020. The survey sampled 1,004 adults comprising of 502 men and 502 women who are 18 years of age and older. Click here to learn more about CARAVAN®.



ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.


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