ENGINE Wins Two International “The Drum Social Buzz Awards 2019”

ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.

The awards were presented during a ceremony held on November 27th in London.
ENGINE won in the following categories:

  • Most Effective Use of Twitter
  • Best Viral Campaign

About “The Sopranos – Nicknames” Campaign

The award-winning campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate. Television networks, brands, and celebrities alike wanted in on a Sopranos nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin, and Laura Dern. In total, it garnered over 3 million impressions!

Read more about the wins on The Drum website here.



ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are driven by data, fueled by imagination, and powered by technology. Founded in 2005, ENGINE has global headquarters in New York and offices around the world. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology.


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