Innovate to Disrupt.
Our approach has been to harness innovation in storytelling to put people across the UK - and indeed around the world - in the shoes of the women and children surviving abusive relationships.
Our communications always aim to disrupt expectations of domestic abuse by finding a new and unexpected angle into it. We give the issue outsized visibility by looking for ways to make it as noticeable as possible – through high profile campaigns which drive media awareness, shareability and public engagement.
From interactive 3D cinema ads, where the story is different depending on which eye you have open, to interactive digital posters where bruises magically heal if enough people are looking at it. From creating the first cinema ad to have a BBFC certificate to highlight what 160k children in the UK see every day, to using typography to explain the concept of coercive control.
More recently we conceived and produced a TV ad in a matter of days, shot in empty streets during the Covid-19 lockdown, bringing the dangers of being locked down with an abuser.