Broadband Jumps on Board
In 2010 Sky showed their continuing trust in Engine by awarding us with the creative keys to their new baby, Sky Broadband.
Unlike in the world of TV where Sky are the major player, Sky Broadband was a new brand to the market, entering a space with well established competitors as incumbents.
Our strategy for launching Sky Broadband was simple: let’s leverage the love people have for our imagination and storytelling to capture their hearts with our latest internet offering.
Pivotal to the success of this has been our use of animatic partnerships where, since our first ad aired, we’ve made mischief with Minions, tinkered with Toy Story and kicked ass with Kung Fu Panda, all in the name of providing superfast and super-reliable Broadband.