Santander - Transforming the marketing function.

Transforming the marketing function of one Britain’s best -loved banks.

Santander wanted to transform its marketing function to be fit for purpose in the digital age. We started by identifying what being ready for the digital age meant for the company.

We worked with Santander and its partners on a programme of strategic research analysing four key areas, customer trends, retail banking trends, technology driven mega-trends, and marketing trends.

Using insights from the research we identified the guiding principles for delivering marketing excellence.

With the go ahead from the UK Board and non-exec directors, we designed and executed a transformation programme with members of the Santander Marketing team involved at every step.

Signed, Sealed, Delivered for the team

We designed and delivered an ongoing training and development programme that has equipped the team with the knowledge, skills and confidence to not only respond to its own transformation but to identify opportunities in this rapidly changing digital age.

A creative, exhaustive and productive programme was carried out with enthusiasm, diligence and, above all else, open, exploratory mindsets. Essential qualities to making the marketing function fit for purpose in a digital age.

Keith Moor, Former CMO, Santander UK

We knew ENGINE Transformation would bring unparalleled knowledge, skills and experience to this project, but their meticulous approach, enthusiasm and creativity has really made the difference. The journey hasn’t always been linear, but their focus on staying true to our ambition and communicating that clearly and consistently to our teams has been critical to the programme’s success. An awesome team to collaborate with.

Andy Freeman, Head of Marketing Transformation, Santander UK