Santander needed to cut through the stress and get to the emotional truth of what buying house is really about; we love our homes, even if we don’t love the process of buying one.
Britain’s newest genuine-real-fake-bank
We created the Bank of Antandec, a new bank fronted by the nation’s favourite duo. We showed that whilst Ant and Dec know what the nation want, they don’t have the expertise to help people buy their dream home. Thankfully, Santander were on hand to help.
Apathy into affinity
By combining emotionally driven messaging with a stand-out creative idea, we turned apathy into affinity and earned record-breaking branding scores.