We launched a new recruit campaign ‘Made in the Royal Navy’. The campaign showed the journey of someone just like our audience, who had joined the Royal Navy. Following them in the realization that the most valuable thing The Royal Navy can give you isn't the training, the travel, the experiences, the friendships or the qualifications, but the person you become through these experiences.
TV and print were supported by several different radio ads, allowing us the frequency to deliver regional relevancy, as well as showcasing several roles. Longer form video content was hosted on YouTube, in digital banners and on the website to allow us to tell deeper stories. ‘Live Chats’ with Royal Navy personnel were hosted on Facebook.