MoneySuperMarket - Get money calm.

Reinventing price comparison from the inside-out.​

Redefining an entire brand experience to change the way customers feel about their finances. ​

The original price comparison people

As the original brand enabling consumers to switch and save painlessly, MoneySuperMarket (MSM) is on a continual mission to reinvent price comparison. Our challenge was to transform the brand to reflect this ambition.​

Calm and in control

Our approach focused on a single human truth; while people experience financial anxiety in many ways, there’s also a universal feeling of calm that comes with being in control of your finances. MSM had the capabilities to remove financial anxiety, we just had to help them express it.​

From complexity to prosperity

We created ‘Get Money Calm’ as a clarion call to people across the UK to use MoneySuperMarket’s services to take them from financial ‘AAARGH’ to financial ‘Aaahhhh.’ ​

Every aspect of the visual and tonal identity was geared toward giving customers a sense of calm. From advertising to customer services to thought leadership, the new brand worked seamlessly across each touchpoint.​

Data-driven design at speed

We designed, built and executed the new brand platform in less than six months – ready for the launch of MSM’s new advertising campaign. Using data driven experience design methodologies,  we prioritised and scoped change.

We grew the business strongly in the first half, already helping households save over £1bn this year. […] Millions of people faced rising energy bills and we helped many of them to find a better deal, saving them hundreds of pounds in just a few minutes on our sites.

Mark Lewis, Chief Executive Officer, MSM Group

Price Comparison Website for helping people feel in control of their finances


Increase in spontaneous awareness amongst key segments