From complexity to prosperity
We created ‘Get Money Calm’ as a clarion call to people across the UK to use MoneySuperMarket’s services to take them from financial ‘AAARGH’ to financial ‘Aaahhhh.’
Every aspect of the visual and tonal identity was geared toward giving customers a sense of calm. From advertising to customer services to thought leadership, the new brand worked seamlessly across each touchpoint.
Data-driven design at speed
We designed, built and executed the new brand platform in less than six months – ready for the launch of MSM’s new advertising campaign. Using data driven experience design methodologies, we prioritised and scoped change.