Uncovering why racial inequality exists in UK businesses.
An important conversation
The Black Lives Matter social movement in 2020 commenced 12 months of global conversation and action about racial injustices. Many in the business world weighed in by committing to increased focus on diversity and inclusion in the workplace.
As thought-leader on business in the real world, Henley Business School worked with Engine Mischief to devise a campaign that would evolve the conversation on D&I in the workplace to be about racial equity – targeted support for ethnic minority team members and the positive business implications to come from it.
The campaign required robust quantitative and secondary research at its core.
Analysis built on dual methodologies
Working in partnership with Henley Business School throughout the research process, the team conducted a quantitative online survey with employees and business leaders to hear their first-hand experiences. The team worked with a specialist panel sample provider to survey a spread of employees across a mix of protected characteristics and business leaders/decision makers across a mix of organisations and industries.
Further to this, the team conducted market analysis to gather specific business performance and diversity data points from companies listed on the FTSE 350. This data supported our statistical modelling based on 100 companies across three trading years with data points including total revenue, operating profit, market capitalisation and ethnic minority board representation analysed.