Breaking Traditions with Professor Green
Our audience research found that Millennial leaders had abandoned the language traditionally used by Business Schools and thought of career ladders as antiquated concepts. They valued flexibility, diverse business interests and enterprise.
We worked with Professor Green, a successful entrepreneur with a portfolio career, to explore the Side Hustle Economy and help Henley Business School establish itself as the experts on this growing trend.
We used Henley Business School’s annual Royal Regatta media event to launch our white paper, with a panel of business leaders, chaired by Professor Green.
We amplified this with a bumper pack of Side Hustle Economy content, crafted for a cross-section of media, including definitive stats about the true value of the Side Hustle Economy, interview placements with Professor Green and headline speakers and tips for business leaders on how to embrace the trend.