A matter of life and death
Air pollution is one of the biggest challenges facing the world today, contributing to 1 in 20 UK deaths. Energy generation is a major contributor. Whilst most energy companies talk ‘green’, E.ON has gone further than any other in terms of taking action.
Making the invisible, unmissable
To highlight E.ON’s commitment to tackling air pollution, we designed a campaign to generate as much low or no-cost broadcast coverage as possible.
First, we established E.ON’s clean-air credentials in the world’s first pollution eating White Paper. Then we installed a 16ft pair of interactive lungs in central London. The lungs tracked levels of air pollution across the city and reacted when limits surpassed those set by the world health organisation. Creating a visual representation that brought the out of sight to the front of mind.