Churchill - Little Chapters of Chill.

Saying ‘oh yes’ ​ to a number 1 podcast.

How we got the nation to chill out when the world was at its most frazzled. ​

In a recent rebrand, we put the chill in Churchill. Highlighting the chill feeling that comes from letting your insurance do the hard work and giving Churchie the dog a makeover. It was time to put the new brand in action. ​

Sit back and relax.

Being a family can be hectic at the best of times. Let alone in the middle of a pandemic. Many families suddenly found themselves trying to juggle kids with work with everything else. With all that going on, we knew families would appreciate a little moment of chill. And we knew just how to help.​

It’s time for a story.

We created Little Chapters of Chill. A podcast series with mindfulness at its heart. Written and designed for children between the ages of 4 – 7, each story takes the listener on a calming adventure with Churchie the dog. There are five adventures to enjoy, with a mindfulness exercise included in each story. ​

They’re a great way to get kids off screens, calm the mind and reduce stress.​

Created by our amazing team of experts, the stories were a great way to get kids off screens and give parents a break when they needed it most. Written by top children’s author and qualified meditation guide, Sue Pickford, whose book, Chinglish, was named one of 2019’s best children’s books. And narrated by bestselling author, podcast host, and mum, Giovanna Fletcher. Giovanna made global headlines earlier this year when her podcast Happy Mum, Happy Baby became number one in the world after her interview with The Duchess of Cambridge.​

Not only were the podcasts featured in Apple Podcasts’ ‘New and Noteworthy’ category, they were picked-up by teachers and placed into schools, health and education online resources.

Branded podcast in Apple’s ‘All Categories’ chart


Apple Podcasts’ ‘Stories for Kids’ category


‘Kids & Family’ chart


‘All Categories’ in the UK