Life in lockdown
In partnership with Aardman Animations, the world-famous animation studio, we created Creature Discomforts: Life in Lockdown. Creature Discomforts plays on the much-loved Creature Comforts construct and uses real interviews of people’s experiences of temporary lockdown to tell stories of wild animals forced to live under lock and key in zoos, circuses and dolphinarias.
Born in captivity
The entire project was created in lockdown. From concept to production to delivery – we’ve never met anybody at Aardman, other than on Zoom! We started by interviewing friends and family across the nation about their experience of lockdown. We didn’t tell them how their voices would be used until after the interview – ensuring they were truly honest about how they were feeling.
Next we designed characters with looks and personalities to match the voices. And we used backgrounds that reflected the harsh conditions thousands of wild animals live in. Once both of those aspects were in place, we started creating our 2D animation.