Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better.
The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events.
Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats.
The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile.