Delivering Buttery Butterness
Our multi-channel campaign ‘Butter the Food. Butter the Mood’ celebrated how delicious Anchor butter can enhance the taste of food, and your mood, by bringing in a little bit of ‘Buttery Betterness’ to anyone’s day.
The campaign had a distinctive new look and feel that brought a playfulness and delight into food advertising. Perfectly representing the revitalised Anchor brand across TV, cinema, out of home and print.
We created a campaign that is almost as mood enhancing to see as Anchor spread is delicious to devour. It’s early days, but indicators show that: