Greg is Managing Director at Mischief, having previously been a Creative Director at the agency.
As MD Greg is responsible for the strategic direction of the agency, client satisfaction, staff wellbeing and overseeing the client work - ensuring Mischief continues to be recognised as a leading strategic, creative and results-driven agency.
In his previous role Greg was the creative lead on several of the world’s biggest and best loved brands, including Vodafone, Coca-Cola, Asda and Unilever, delivering award-winning and shortlisted work across those brands – plus Henley Business School, Impulse and Dogs Trust.
During his time as Creative Director Greg co-founded a CD ‘steering group’ which went on to work closely with PR Week on its creative mentoring scheme (of which Greg remains a mentor).
Greg is a passionate supporter of the Taylor Bennett Foundation and committed to improving the diversity issue within the PR industry.
Outside of work Greg is a qualified psychotherapist and has written several articles on the importance of balancing staff mental wellbeing with delivering outstanding work for clients.
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