NGN LAB x Brooklands Watch Company

NGN LAB wins Brooklands Watch Company UK launch

NGN LAB, Engine Creative's social media unit, has won Brooklands Watch Company with an exciting brief to launch the startup in the UK.

Brooklands Watch company is a UK-based luxury watch brand inspired by the race track from which it takes its name. Brooklands Race Track is the UK’s first ever custom-built motor racing track and the original home of the British Grand Prix as well as the factories that created the Hurricane, Concorde and many other great feats of engineering.

The work with Engine’s NGN LAB is set to launch in Q2 of this year and will support the launch of the first watch from Brooklands. The initial design has the distinction of being created by legendary industrial designer Sir Terence Conran and was his last ever major design project.

The work will appear on Instagram, Facebook and LinkedIn platforms to first launch the brand, then to update news of partnerships and the brand’s development in the luxury retail sector.

Simon Jeffs of Brooklands Watch Company says, “This is an exciting launch for Brooklands Watch Company as the UK’s newest luxury watch brand. Our business is steeped in the genuine heritage of the legendary Brooklands Race Track and NGN LAB immediately understood our approach and passion for the history of motorsport, aviation, design and engineering. Engine NGN LAB’s social-first approach brings Brooklands Watch Company to life and makes the brand equally relevant to the contemporary watch enthusiast, as well as the established, knowledgeable watch collecting community.”

Matthew Harrington head of NGN LAB says, “This is a hugely exciting opportunity for NGN LAB. It’s really fascinating to work with a luxury brand that has such a rich and powerful story to tell. Bringing this kind of heritage to a contemporary social-first content publishing model Is exactly what NGN LAB is set up to do.”

To hear more, please contact Matthew Harrington matthew.harrington@enginegroup.com