On the 15th anniversary of his death, this campaign – a collaboration between the Kiyan Prince Foundation, EA Sports and Engine Creative – brings Prince back to life virtually and imagines who he would have been at age 30.
The team turned Prince, who was a football prodigy, into a player in the Fifa 21 game. It’s an incredible craft achievement, as they worked with scientists specialising in human ageing and VFX artists from Framestore to recreate his likeness if he had been alive today.
The Fifa 21 player Prince is signed to his former club, Queens Park Rangers, with sponsorships from major brands including Adidas and JD Sports. His image will appear on ads including billboards at Piccadilly Circus, while a moving film tells two stories about Prince: how he lost his life to knife crime and “the more powerful one about the man he was destined to become”, as his father says.