BIMA10

Engine brings home two wins at BIMA10.

Last week it was announced that Engine UK won two of the 10 awards up for grabs at the BIMA10 awards.

BIMA10 celebrates work that makes a positive difference. They chose 10 digital-first projects that have solved real challenges, created new opportunities or that have done something in a brave new way.

After two rounds of judging, nearly 90 judges and one feisty final debate, Engine Creative's campaign ‘Long Live The Prince’ for The Kiyan Prince Foundation and Engine Transformation’s redesign of HM Courts & Tribunal Service’s Immigration and Asylum Appeals, were listed in the final 10 campaigns selected.

The BIMA10 awards do not have one winner per category, they simply sought to find 10 amazing digital first projects that have championed change.

‘Long Live The Prince’

The Kiyan Prince Foundation was set up by Mark Prince in memory of his fifteen-year-old son and a talented footballer who was stabbed in the heart, whilst trying to break up a fight, outside his school gates. By recreating him as a virtual athlete – the professional footballer he’d be today – Engine wanted to show the world what should have been were it not for the actions of a young person carrying a knife. The campaign aimed to inspire young people who are generally disengaged from traditional media/advertising, educating them through bespoke social content and raising funds for the Foundation that lives on in Kiyan’s name.

Immigration & Asylum Appeals

People migrating to the UK can apply for a ‘right to remain’ based on their socio-economic circumstances or their rights under the Refugee Convention or Human Rights Act. Each year approximately 50,000 people raise an appeal when their applications are rejected. These people often live on the edge of society, with poor social capital, low digital literacy and little trust in government, struggling to articulate their right to remain and have it heard. They meet a complex judicial system which they feel is prejudiced against them. On the other side are the courts, judges, and asylum tribunals – people passionate about their work but with often limited experience of digital solutions and a distrust that they can work with hard-to-reach communities.

Therefore we developed a digital service for HM Courts & Tribunal Service, allowing asylum seekers to appeal court decisions online. We delivered the “impossible” combination of faster, better and cheaper – getting an 80% take-up of digital and resolving 18% of cases without a hearing.

Beyond numbers, we helped asylum seekers move on with their lives as soon as possible, while freeing up caseworkers’ and judges’ time and resources for more complex cases – increasing access to quicker, more efficient justice.

Read more about the work.

Find out more about Engine UK’s capabilities or get in touch today info@enginegroup.com to discuss how we might be able to see how we can help your business thrive in an ever-changing brand landscape.