COOKIES AND OTHER DATA COLLECTION TECHNOLOGY
WHAT ARE COOKIES?
Cookies are small text files that are sent to or accessed from your web browser or your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer, such as user settings, browsing history and activities conducted while using the Site.
THE SITE USES THE FOLLOWING COOKIES:
- Strictly necessary cookies, which are required for the operation of the Site.
- Analytical/performance cookies, which allow Engine Group to recognize and count the number of visitors, learn how visitors navigate the Site and improve the Site.
- Functionality cookies, which Engine Group uses to recognize you when you return to the Site.
- Targeting cookies, which record your visits to the Site, the pages you visited and the links you followed. Targeting cookies help Engine Group deliver digital advertisements that are targeted to your interests (as inferred from your online activity). Engine Group also shares information collected through targeting cookies with third parties that send you targeted advertisements.
Engine Group also uses web beacons (also called pixel tags or clear GIFs). A web beacon is computer code that communicates information from your Device to a server. Some of Engine Group’s content and emails may contain embedded web beacons that allow a server to read certain types of information from your Device, allow us to count the number of people who have viewed content, to know when you opened an email message and the IP address of your Device. Web beacons help Engine Group develop statistical information to provide better and more personalized content. To learn more about cookies and web beacons, visit www.allaboutcookies.org.
Engine Group also uses Google Analytics to collect information. Generally, Google Analytics does not identify individual users. To learn more about Google Analytics practices, please visit www.google.com/policies/privacy/partners/.
Some data collection technology is deployed by Engine Group when you visit the Site. Other data collection technology is deployed by advertisers, other website operators (also known as ‘publishers’), ad networks and other third parties with which Engine Group partners to deliver targeted advertising.
Cookies and other data collection technology help us improve your experience of the Site by, for example, compiling statistics about use of the Site and helping us analyze technical and navigational information about the Site and to detect and prevent fraud.
HOW CAN YOU CONTROL COOKIES?
Some web browsers (including some mobile web browsers) provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your Device. You also may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device. Although you are not required to accept cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the Site.
To learn how to opt out of targeted advertising, please visit the Digital Advertising Alliance’s website or Network Advertising Initiative website. To opt out of targeted advertising through mobile applications, please visit the AppChoices website. When you opt out through one of these websites, an “opt-out” cookie is stored in your web browser indicating that you do not want to receive targeted advertisements. If you delete cookies generally, you need to opt out again.
Opting out of targeted advertising using any of the above links does not mean that you will stop seeing digital advertisements. Rather, opting out means digital advertising will not be targeted to you based on your interests (as inferred from your online activities).
DOES ENGINE GROUP HONOR "DO NOT TRACK"?
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many website operators, including Engine Group, do not respond to DNT signals.