Influencer Director, Mischief within Public Relations

This is an exciting opportunity to lead and join our award-winning agency as a Influencer Director, driving forward our new Influencer & Advocacy division which is forming its own business unit.

The successful candidate will strengthen our already thriving influencer & advocacy offering as we enter a new era by consolidating our influencer business within this new division. They will be responsible for leading strategic talent, influencer and brand partnership campaigns and always on programmes for some of the agency’s biggest clients. The candidate will be instrumental in driving division growth & revenue both from an organic perspective and in seeking out and securing new business opportunities.

The qualities the individual will need are summarised below:

Key responsibilities

  • Proven leader with the ability to inspire, win and sell strategic influencer work across-disciplines
  • Grow and lead a cross-practice influencer division of over £1.5m revenue, taking it to the next commercial level of £2m+
  • Proven background in full-service integrated social & digital comms (SEO, paid media boosting, whitelisting, future gazing, channel planning etc.)
  • Ability to plan, develop, activate & grow influencer, talent & brand partnerships, focusing on high-impact campaign work and always on programmes
  • Exceptional knowledge of the influencer and digital landscape and the skills to lead a team to deliver best-in-class media strategies and content for clients
  • Solid knowledge of social channel planning, with a specialist focus on Instagram, YouTube, Facebook, Twitter, TikTok, Twitch and beyond
  • Integrated campaign delivery and development of strong influencer driven activations across paid media, social and experiential specialisms
  • Bring a ‘black book’ of contacts which can be converted into commercial relationships
  • Demonstrate understanding of clients’ business objectives, developing appropriate strategic approaches and applying a strategic & creative filter to all team output
  • Respond to a new business or client brief and lead a pitch presentation, converting in wins of over 60%
  • Ability to work effectively under tight time constraints
  • Leading by example in fostering a future-gazing and creative culture across the team
  • Stakeholder management
  • KPI setting, measurement and evaluation
  • Earning positive publicity for MHP + Mischief as a business within the influencer marketing space
  • Financial understanding and business acumen focusing on delivering both new business and organic growth with existing business
  • High level legal understanding and experience in contracting of partnerships/talent/influencers
  • Exceptional client handling
  • Strong client counsel expertise
  • Team leadership, management and line manager responsibilities

The successful candidate will have:

  • Proven experience within the Influencer Marketing sector delivering high-impact campaigns, running retainer work and overseeing always on programmes
  • A strong background in influencer marketing
  • Consumer-first client experience inclusive of blue chip client list
  • Experience in developing & managing strategic influencer partnerships
  • Track record in integrated asset development & deployment (across digital, paid, search)
  • Strong knowledge of current affairs in the influencer and digital industry
  • Impeccable interpersonal and social skills
  • The ability to inspire their colleagues and clients alike
  • Efficient multitasking and time management abilities
  • Excellent verbal and written communication skills
  • The ability to be a self-starter