Content Designer within Experiences & Innovation

Engine Transformation (ET) creates, accelerates, designs, and builds the future for our clients. We combine the creativity of an agency with the robustness of a consultancy and the technical agility of a start-up. Built on Research. Driven by Design. Fuelled by Data. Powered by Technology.

We Transform organisations through a world class research, design, data, and technology culture, delivering better digital and multichannel experiences.  We combine depth of expertise with a breadth of experience, working across both public and private sector to deliver tangible outcomes in partnership with our clients, built on a philosophy of transparency, collaboration, and agility.

Our expertise in technology innovation, business strategy and service design has made us a leader in digital transformation in the UK. From writing the Martha Lane Fox report for the UK government, which launched the Government Digital Service, to helping Argos move from pen and paper to become the largest multichannel retailer in the UK, we have been behind some of the most radical digital programmes in the UK. 

Our Research and Design team is recognised internationally for its design thinking, winning the global Service Design Network ad BIMA 10 Awards in 2021, alongside the Good Design Australia Award in 2019. 

Our services include: 

  • Market research 
  • Human centred design 
  • Strategy & innovation 
  • Change & delivery 
  • Data analytics 
  • CRM 
  • Data and software engineering 
  • Technology consultancy & strategy 

We are proud to work for clients as diverse as Avon, Anglian Water, Belron, Cabinet Office, Department for Education, Sky, Santander, Holland & Barrett, Lexus, Ministry of Justice, Department for International Trade, Defra, and Home Office. We have offices in London and Manchester.

We are a part of the Engine Group’s UK operations and form one of three business pillars, alongside our colleagues in Creative (advertising and marketing) and Communications (PR).  In total, Engine UK has over 800 staff in our London and Manchester offices.

Find out more at:

The role, Content Designer

You will be working across a variety of Research & Design projects, bringing your content skills and experience to solving fascinating design challenges.

We will expect the successful candidate to have knowledge and skills in designing content that is evidence-based – bringing together user research and insight with content to create services that help people complete their journeys and goals.

You will be expected to contribute to the process of defining and developing content in support of the end-to-end experiences. Therefore, you will have an outstanding portfolio of content from projects you have been involved in. We would expect to see a variety of platforms and media, demonstrating engaging content with great writing.

You will need to have a natural affinity for user needs and the empathy to work with stakeholders and clients in a way that uncovers the point where user and business needs meet.

  • Key Skills/experiences:
    • At least 2+ years in copywriting and/or content design
    • User centred content design – using user research to inform content design, developing content that works for all users
    • Experience designing services for users that struggle online, e.g., through disability, lack of digital confidence, age or neurodiversity and understand what is needed to build an inclusive service
    • Information design – integrating text, data, and visual content into engaging, simple to understand user experience
    • Experience in designing information architecture, developing user centred taxonomies and pseudonym/alias libraries
    • Developing content design principles, style guides and ‘tone of voice’
    • User testing – taking content styles out to user groups to test with
    • Experience of an Agile project environment
    • Multi-platform content design
  • Desirable
    • Experience working in government
    • Experience working with Whitehall Publisher platform
    • Familiarity with Government Digital Service writing conventions
    • Branding and layout design
  • We like people who are:
    • Enthusiastic about what they do, and a delight to work with
    • Motivated and full of ideas
    • Data and technology fanatics, who can show an interest in and understanding of recent trends and the benefits they could bring
    • Passionate about working within data, digital and technology and with the drive and determination to continually improve
    • Able to build successful relationships to establish credibility
  • Our culture is built on:
    • Being one team; we work for and with each other with respect and positive intent; when the going is tough, we support not blame each other
    • We aim high and are ambitious; we bring the energy and positivity
    • We are curious and embrace new ideas and different perspectives, generous with our time and with each other
    • We are not afraid to fail, we learn from our failures, turning them into our future successes
    • We deliver quality in everything we do; we are open and honest with each other and our clients
  • Our benefits include:
    • Holiday entitlement, 28 days with the option to buy/sell up to 5 days
    • Day off (on or in the week of) your birthday
    • Pension eligibility, up to 5% matched contributions
    • Healthcare eligibility, private healthcare with Vitality, option to buy discounted family cover
    • Cycle to work scheme
    • Gym discounts
    • Regular social events/activities
    • Life Insurance

At ENGINE we believe in a culture of inclusivity, we celebrate difference and believe that diversity makes our business more relevant, our work more meaningful and our people more empowered. We’re committed to equality of opportunity for all and we're open to applications from all ethnicities, orientations, beliefs, gender identities + those with neurodiverse traits and disabilities.

If this sounds like you, please get in touch to discuss in more detail.