We understand that in a connected world, disruptive innovation has become the single most important force behind sustainable and profitable growth.
We create growth through our proprietary innovation approach, OPM (Opportunity, Proposition and Manifestation). OPM combines design thinking with design doing, identifying opportunities for long-term growth and creating the tangible strategies needed to realise them.
Our process begins with the Opportunity identification phase, where we identify commercial growth opportunities for both your brand and business.
We do this by developing a comprehensive understanding of your organisation, industry, customers and competitors, and use these insights to frame the opportunities best suited for growth.
Each opportunity is evaluated and prioritised by assessing customer lovability, technical feasibility and commercial viability, to ensure it’s worth pursuing.
Then we enter the Proposition design phase, where we work iteratively to design, prototype and validate propositions to realise our opportunities.