ENGINE is now Big Village! Adtech, media, insights and creative — all under one roof. Visit big-village.com to learn more. *full website experience coming in September
We used our Service Design approach to conduct user testing with focused tasks. We conducted 25 in-depth user interviews, expert reviews, and online guerilla testing with over 150 users.
After analyzing the data, we could reveal the motivations that led to the behaviours or comments about the new services and the website in general.