ENGINE is now Big Village! Adtech, media, insights and creative — all under one roof. Visit big-village.com to learn more. *full website experience coming in September

CPG Brand: Standing Out With Data

Driving revenue and building reputation

WORK WITH US

CHALLENGE

Drive revenue for a CPG brand in an oversaturated marketplace while simultaneously building their reputation, keeping the brand top-of-mind amongst consumers already shopping at retail locations that sell their product.

SOLUTION

We collaborated with the CPG brand’s advertising agency to develop a tactical execution and distribution strategy based around video ad formats. We collected audience, behavioural, and contextual data to construct a message that aligned with the beliefs of their target audience.

We worked with third-party partners, like Foursquare, to implement our location based targeting offering, Pinpoint, to precisely deliver their messaging. And we collaborated with the CPG brand to leverage our proprietary post-deterministic decisioning technology to secure their reputation with brand safe, high viewability, non-fraudulent, and fully-qualified inventory.

IMPACT

10%

Exceeded benchmark VCR by 10%.

34.4% increase

in overall brand interactions.

surpassed
benchmark

for visibility by 10%.