CHALLENGE
Understand consumers’ travel and payment behaviour to stay ahead of the competition.
SOLUTION
We explored international travel trends and behaviour of more than 15,000 global travelers from 28 countries and territories worldwide (spanning across APAC, Europe, MEA and Americas).
These robust sample structures in each country allowed us to understand our client’s core target audiences (travel corridors & life-stage segments). The insights we uncovered provided a deep understanding of the entire ‘traveller journey’, from dreaming to arriving at destination.
