When Research and Insights meets media strategy, planning and buying – Introducing ENGINE Audiences.
ENGINE Audiences was born out of a desire to better connect insights to outcomes. Launched in 2021 during a period of great uncertainty for businesses and consumers alike, ENGINE recognised a need for more effective alignment between insights and media strategy to deliver impactful campaigns, and real business outcomes.
ENGINE Audiences is led by experienced campaigners Grant Abrahams (formerly Director of Digital and Technology, Carat Media) and Calvin Cain (formerly Head of Media at CHE Proximity). With a combined experience of over 25 years, they specialise in the application of data and insights to results-focused media activations.
The new division offers new and existing ENGINE clients cross-channel media strategy, planning and/or buying capabilities, fully tailored to your needs. With access to the full breadth of ENGINE’s resources and capabilities, such as custom insights and our Discovery (omni)bus services, this is not your average media agency.
If you are interested to learn more, or understand how ENGINE Audiences could assist you in achieving greater impact from your media budget, please get in touch with Calvin Cain (firstname.lastname@example.org) or Grant Abrahams (email@example.com).