CUSTOMER-OWNED BANK

Designing technology for the digital era.

CHALLENGE

DESIGN TECHNOLOGY THAT WILL HELP BRING A CUSTOMER-OWNED BANK INTO THE DIGITAL AGE, ALL WITHIN A DESIGN SPRINT.

SOLUTION

We launched a series of research tactics that revealed that young people are looking for a single, customisable experience to manage cash-flow, track saving goals, understand their spending habits, and be made aware of upcoming bills.  
 
Our design sprint went as follows: 

Day 1 – Map and Understand

Align Design Sprint participants on digital and neo-banks trends, millennials and their drivers and behaviors as well as compliance and fraud post the Royal Commission in to Banking.

Day 2 – Research

Speaking to eight university students to validate the assumptions reached on Day 1 about the needs of young potential customers.

Day 3 – Analyse and Define

Collaboratively analysing the interview data in order to define the customer needs more clearly and developing experience design artefacts.

Day 4 – Ideate and Decide

Narrowing down customer needs to a few elements for which we could develop a range of solution and build a concept prototype (two banking app screens: dashboard and saving goals screen).

Day 5 – Test 

User testing the concept prototype with an additional four university students and collaborate on the key take-aways from the design sprint. 

IMPACT

BUILT MOMENTUM WITHIN THE DIGITAL TRANSFORMATION TEAM TOWARDS THE ESTABLISHMENT OF THE TARGETED MVP.

Supported the enablement of the technology capability uplift. 

Created evidence-based design.

Developed a concept prototype highlighting expected features in banking today.

Tackled complex problem statements to accelerate a digital transformation within 5 days.

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
OLIVER
RUST
+852.2882.3042

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