ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
ENGINE WINS TWO INTERNATIONAL “THE DRUM SOCIAL BUZZ AWARDS 2019”
ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.
The awards were presented during a ceremony held on November 27th in London.
ENGINE won in the following categories:
· Most Effective Use of Twitter
· Best Viral Campaign
The award-winning campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate. Television networks, brands, and celebrities alike wanted in on a Sopranos nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin, and Laura Dern. In total, it garnered over 3 million impressions!
Read more about the wins on The Drum website here.
ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.